Portrait of Lika Kandel

Lika Kandel

Websites & AI

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Project

Pre-warmed leads from a free website check

Visitors check their website for free and leave their contact details while the analysis runs. Both sides get the same analysis, and anyone who wants to books a call right away.

The starting point

A contact form asks for data before it gives anything. Many visitors would rather leave than get in touch. Trust cannot be claimed on a website, only shown. And anyone who does get in touch arrives cold at the first call, because nobody knows where the prospect's website stands.

Why I built this

I was given the task of getting more qualified enquiries out of a website without scaring visitors off with a form. A contact form asks for data before it gives anything. And anyone who does get in touch arrives cold at the first call, because nobody knows where their website stands. So I built a free website check that turns the order around: first the visitor gets a real analysis of their website, and only while it runs does the page ask for contact details. Afterwards both sides have the same analysis in front of them, and the first call is prepared instead of cold.

The solution

The visitor gets something real first: a score for their own website, a quick tip and a personal PDF. They choose how far to go, from the PDF alone to analysis plus a call, which is preselected. The key moment is the wait: while the analysis runs, they enter their contact details, and the result appears only after that. The system attaches the same analysis to their enquiry, so the owner goes into the call knowing what the prospect knows. Anyone who chose the call sees the calendar at once, before the result is even in.

How it works

Drag or use the arrow keys to move the steps

How a website check turns into a sales call. The visitor chooses how far to go. The analysis runs while they enter their contact details. At the end, they and the owner hold the same analysis, and anyone who chose the call books it straight away.
  1. Step 1: Offer a free check leads to Choose a goal
  2. Step 2: Choose a goal leads to The analysis starts
  3. Step 3: The analysis starts leads to Contact while it runs (keeps running)
  4. Step 4: Contact while it runs leads to Result and PDF
  5. Step 5: Result and PDF leads to The owner has it too (at the same time)
  6. Step 6: Choose a goal leads to PDF only (PDF only)
  7. Step 7: PDF only leads to The analysis starts (check after all)
  8. Step 8: Contact while it runs leads to Book a slot (with a call)
  9. Step 9: Book a slot leads to Result and PDF (analysis done)
Steps as text

  1. Step 1: Offer a free check

    The website asks the question every owner wants answered: how much trust does my website create? The analysis is free, and at this point the page does not ask for contact details yet. It gives something first, then it asks.

  2. Step 2: Choose a goal

    The visitor chooses how far to go: analysis plus a call (recommended and preselected), the analysis on its own, or just the trust check as a PDF, no website needed. The choice is stored with the enquiry, so the owner sees at once how warm it is.

  3. Step 3: The analysis starts

    With the address, the analysis starts in the background at once. Bot protection and limits sit in front of it, because every run puts an AI to work. The system first checks where the website really answers, reads the home page and subpages, and an AI rates it area by area against fixed checkpoints. Every rating is recalculated before anyone sees it.

  4. Step 4: Contact while it runs

    The analysis takes a moment, and that wait becomes the form: name, email, phone optional. The result appears only once the enquiry is stored. The owner gets an email straight away with the contact, the website and the chosen option, and the visitor gets a confirmation.

  5. Step 5: Result and PDF

    The visitor sees their score, the rating "weak", "room to improve" or "strong", and a quick tip. Right below sits their personal trust check: a PDF in which an AI writes personal notes on this exact analysis. It also arrives by email.

  6. Step 6: The owner has it too

    As soon as the analysis is finished, the system attaches it to the enquiry in a database in the EU. The owner goes into the call knowing exactly what the prospect knows and does not have to ask first. Anyone who only wanted the analysis gets a low-key offer under the result to go through the points together after all.

Tools

  • OpenAI
  • Cloudflare
  • Next.js
  • Resend
  • Cal.com

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